{"id":27339,"date":"2024-12-18T11:32:21","date_gmt":"2024-12-18T09:32:21","guid":{"rendered":"https:\/\/www.forcadell.com\/?p=27339"},"modified":"2024-12-18T13:22:58","modified_gmt":"2024-12-18T11:22:58","slug":"el-repte-de-la-transformacio-digital","status":"publish","type":"post","link":"https:\/\/forcadell.com\/ca\/el-repte-de-la-transformacio-digital\/","title":{"rendered":"El repte de la transformaci\u00f3 digital"},"content":{"rendered":"
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Ivan Vaqu\u00e9, CEO de FORCADELL, reflexiona sobre la transformaci\u00f3 digital i com abordar-la per seguir millorant i responent a les necessitats del client.<\/em><\/p>\n<\/div>\n\n

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La paraula digitalitzaci\u00f3 <\/strong>sovint es confon amb el simple fet de passar tasques de paper a ordinador, per\u00f2 la digitalitzaci\u00f3 real implica una transformaci\u00f3 profunda dels processos i fluxos de treball<\/strong>. La clau no \u00e9s nom\u00e9s aplicar tecnologia, sin\u00f3 transformar com es fa la feina i, encara m\u00e9s important, com les persones s\u2019adapten a aquests canvis.  <\/p>\n<\/div>\n\n

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Aquesta \u00e9s la part m\u00e9s dif\u00edcil del proc\u00e9s: la transformaci\u00f3 de les persones, ja que de forma natural tendim a una resist\u00e8ncia al canvi. La tecnologia avan\u00e7a molt r\u00e0pidament<\/strong>, per\u00f2 les persones canviem molt m\u00e9s lentament. En la meva opini\u00f3, la paraula clau no \u00e9s “digital”, sin\u00f3 “transformaci\u00f3”<\/strong>. I aquesta transformaci\u00f3 \u00e9s el repte m\u00e9s gran.<\/p>\n<\/div>\n\n

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La transformaci\u00f3 digital comen\u00e7a per les petites accions<\/h2>\n<\/div>\n\n
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A FORCADELL<\/a> hem aconseguit algunes millores tecnol\u00f2giques<\/strong> importants que han tingut un impacte positiu, fins i tot millores petites han estat molt efectives i amb un gran impacte<\/strong>.<\/p>\n<\/div>\n\n

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Per exemple, la digitalitzaci\u00f3 documental amb sistemes OCR<\/strong> (reconeixement \u00f2ptic de car\u00e0cters), que ens va permetre reduir el temps de gesti\u00f3 de liquidacions de tres dies a tres hores. Altres aven\u00e7os inclouen la signatura digital, la migraci\u00f3 de servidors i centraletes al n\u00favol i l\u2019\u00fas d\u2019eines per a videoconfer\u00e8ncies<\/strong>. S\u00f3n canvis r\u00e0pids d\u2019implementar, amb un cost relativament baix i un retorn immediat. Per exemple, la millora en el temps de processament i en l’estalvi de material<\/strong> (paper, consumibles, etc.) ha estat immediata.  <\/p>\n<\/div>\n\n

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Tot i aix\u00ed, tamb\u00e9 estem treballant en projectes m\u00e9s ambiciosos, com per exemple, l\u2019adopci\u00f3 de nous CRMs amb IA,<\/strong> la creaci\u00f3 de serveis digitals<\/strong> i la implementaci\u00f3 de software <\/em>per optimitzar fluxos de treball.<\/strong> Aquests projectes requereixen una inversi\u00f3 de temps i recursos molt m\u00e9s gran, amb resultats m\u00e9s a llarg termini.<\/p>\n<\/div>\n\n

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Cal dir que la transformaci\u00f3 digital, per a mi, comen\u00e7a per accions petites i tangibles<\/strong> que siguin f\u00e0cils d\u2019implementar i ofereixin resultats r\u00e0pids. Aquestes petites millores no nom\u00e9s transformen processos, sin\u00f3 que ajuden les persones a superar la resist\u00e8ncia al canvi i les preparen per a projectes m\u00e9s grans i disruptius. <\/p>\n<\/div>\n\n

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La import\u00e0ncia de l\u2019an\u00e0lisi de dades<\/h2>\n<\/div>\n\n
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Avui en dia, \u00e9s evident que les dades s\u00f3n un dels actius m\u00e9s importants<\/strong> de qualsevol empresa. La correcta gesti\u00f3 d\u2019aquestes dades pot ajudar molt a oferir un millor servei immobiliari als clients i garantir la flu\u00efdesa dels processos.<\/p>\n<\/div>\n\n

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Aquesta an\u00e0lisi pot ajudar a fer seguiment dels costos i avaluar la productivitat de les nostres operacions. A trav\u00e9s d\u2019indicadors clau i comparatives de resultats, podem identificar \u00e0rees de millora i prendre decisions informades.\u00a0Tamb\u00e9 per identificar colls d\u2019ampolla en processos com la gesti\u00f3 d\u2019incid\u00e8ncies, millorant la capacitat de resposta i el servei ofert. En relaci\u00f3\u00a0 a aix\u00f2, a FORCADELL estem treballant fort en desenvolupar quadres de comandament senzills que ofereixen una visi\u00f3 clara<\/strong> i en temps real de dades clau, com el temps de resoluci\u00f3 d\u2019incid\u00e8ncies per poder fer seguiment del servei al client.\u00a0<\/p>\n<\/div>\n\n

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M\u00e9s enll\u00e0, \u00e9s important ressaltar que les dades s\u00f3n la base de la nostra presa de decisions actual, per\u00f2 tamb\u00e9 juguen un paper fonamental en la preparaci\u00f3 del futur.  En el present, ens ajuden a millorar la segmentaci\u00f3 de clients, optimitzar processos i ajustar l\u2019estrat\u00e8gia comercial.  En un futur proper, amb l\u2019aplicaci\u00f3 d\u2019eines d\u2019intel\u00b7lig\u00e8ncia artificial<\/strong>, podrem utilitzar les dades per fer prediccions m\u00e9s precises, eliminant hip\u00f2tesis i millorant encara m\u00e9s la presa de decisions<\/strong> i l\u2019oferta proposada al client <\/p>\n<\/div>\n\n

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Tot i que encara hi estem treballant, l\u2019experi\u00e8ncia de FORCADELL ens confirma que l\u2019an\u00e0lisi de dades \u00e9s un dels pilars essencials per a la transformaci\u00f3 i el creixement<\/strong>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ivan Vaqu\u00e9, CEO de FORCADELL, reflexiona sobre aquest desafiament i com abordar-lo per seguir millorant i responent a les necessitats del client.<\/p>\n","protected":false},"author":8,"featured_media":27420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-27339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporatiu"],"acf":[],"yoast_head":"\nEl repte de la transformaci\u00f3 digital I FORCADELL<\/title>\n<meta name=\"description\" content=\"Ivan Vaqu\u00e9, CEO de FORCADELL, reflexiona sobre com abordar la transformaci\u00f3 digital per seguir responent a les necessitats del client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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